Give your art a snack (FAI Tip #1)
2016 January 12
Want to know how Lyal Strickland became one of the most memorable attendees at a Folk Alliance conference three years ago? It wasn’t just his showcase performance.
Instead of simply a CD, he add a bag of ready-to-eat popcorn in everyone’s conference bag with a note that included a link to download the album.
After SERFA, on the community message board, so many musicians commented a thanks to Lyal for the snack during the long commutes home from the conference. (I bet the venue and radio hosts were thankful, too!)
In the end, popcorn doesn’t replace the art, but it helps to have a snack to enjoy as you listen to it. Especially when the music delivers:
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