What does a music fan look like?
2015 November 30
Fans of art don’t look or act the same way.
We know many, rabid music fans buy vinyl records. Jack White expanded Third Man Records in the Cass Corridor of Detroit. Music fan paradise!
But what if you don’t own a turntable? Are you a less fan?
I don’t buy vinyl. (New baby here, folks. Need I say more!)
I’m probably not alone. Here are two ways to look at the vinyl comeback. So let’s pick a few ways music fans support art:
- some listen to a song (hopefully) 150 times on a streaming site; others make playlists and share them with friends
- some are concert goers; some bring a whole row of friends
- some are house concert attendees, and even rarer, some are house concert hosts
- some buy music on iTunes; fewer, but more rabid fans, buy on Bandcamp
- some don’t buy music but will buy the production stems and make their own videos using your music as the soundtrack
- some fans watch online concerts; others travel hundreds of miles to catch your show
- some hire you to sing at their wedding; others hire to sing at their divorce party
- some buy a CD, a few are intrigued by your cassette tape; others leave a tip in the tip jar; the blessed support that crowd funding campaign.
- some commission you to make them a song
- some volunteer at a nonprofit theater…
Avoid assuming all fans look the same way.
And, if you want to reach them, it’s good to offer a lot of different options for them to get closer to your art, and dare I say, buy it.
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