Adele’s 21 & 18 charted in the top 20, probably because of streaming
Lots of talk about Adele sales. Not much talk about Adele music.
— Paul Cantor (@PaulCantor) November 29, 2015
Guilty here!
While the music industry either applauds or criticizes Adele for withholding 25 from streaming sites, it’s important to notice that both 21 & 18 charted in the top 20 this week, probably because of streaming.
Hypebot reported these numbers:
Adele “21” – 45,270 album project units (#8)
Adele “19” – 26,227 album project units (#17)
Am I reading that correctly? Less than 50K of units during the holiday season charts in the top 20 this week?
First off, I’m wondering if that continues with the trend of anemic sales.Secondly, I’m wondering how much of those project units came from streaming numbers!
Consumption total (album project units) = album sales + (song sales/10) + (on-demand audio streams/150)
It takes 1500 streams to equal one album sale. Note, Adele is getting 25 million listeners on Spotify this month, 1/3 of the entire platforms listeners! “Hello” accumulated another 25 million streams on Spotify in the last six days. It’s almost to 200 million streams.
* * * * *
Again, how many music consumers are still trading hard drives of music, copying CDs from the library, pirating music from download sites? Streaming killed those actions!
Adele is the biggest artist in the world right now. The last time we had this phenomenon, Michael Jackson ended up accumulating 60 million sales of Thriller.
I don’t see Adele’s new album 25 reaching anywhere near that 60 million sales equation, unless it moves to streaming.
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