The Detroit Zoo: Making a Good Business Decision
2013 August 9
We often think a “good business decision” makes us money. But let’s revisit that word, good.
Making difficult decision for the right reasons, making a positive difference–that’s a good business decision.
Today, the Detroit Free Press posted an article about the Detroit Zoo‘s decision to phase out the selling of bottled water at concession stands–a decision that will cost the zoo $240,000 in annual sales–in an effort to decrease their contribution of plastic waste.
(+read more about the Detroit Zoo’s Greenprint initiatives)
It’s a bold move, and one that all of us should inspire to do: make a good business decision; not only profitable one.
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