Going Local Over Going Viral
I love this music video by Ann Arbor’s Abigail Stauffer:
One Youtube commenter named farmerchio pointed out, “This should have WAY more clicks.” While I agree with the commenter, worrying about clicks could miss the power already achieved. (I was changed by the video! I’m remembering I need to go to the farmer’s market.)
It’s not about the current number of views breaking 6000. It’s about how many Ann Arbor residents were compelled to visit the A2 Farmer’s Market because of Abigail’s video’s setting? How many choose to eat a healthy meal one day? I bet quite a few!
The number of people in my town inspired to eat healthier because they watched this video is more meaningful than how many “clicks” it got.
The last decade has been a chase for clicks. We clicked on that link; but did it change us?
I think it’s time for us to reframe our expectations of the power of the Youtube, Facebook, Twitter, the Internet in general. To stop counting clicks, and ask, “How is our art impacting others?”
It’s nice to go viral; but it might mean more to go local.
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