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A problem with emojis

2016 February 24
by Mike Vial

As reported by Hypebot, one study shows that using emojis “increases engagement¬†on Instagram posts 33%” and that “emojis are used in 50% of all Instagram uploads.”

The current social media trend is obvious: use emojis to increase comments.

However, substituting emojis for articulate writing comes at a price, a price of losing your unique writing voice; and what are we offering that increased engagement if we negate our own voices with cliche pictures of faces?

The power of the emoji is a fun fad, but it also borders on laziness, a race to be like everyone in expression…The power of your own writing cannot be replaced.



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