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Larabar

2013 August 24
by Mike Vial

In July, I entered a songwriting contest sponsored by Larabar. Winners got to open for Gregory Alan Isakov at a show.

While I didn’t win, I got a little surprise in the mail today:

Larabar sent snacks and a thank you card to every songwriter who submitted songs.

They are geniuses.

I think we can all learn something about this, especially the musician who refuses to give away free music.

Sure, most people love snacks, but we also love being appreciated. We love someone taking the time for us. It makes us feel like we’ve won.

And today Larabar won an instant fan.

PS: Let’s see if I can hold out and save these snacks for the upcoming tour with Paul.

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