Spotify Myth 6
Myth 6: Spotify is killing download and CD sales
This could be true, but that’s a small picture view.
First, it’s not realistic to assume every stream was a possible sale. Sure, a few people who streamed the music might have bought a CD, but that number is much lower than what musicians might admit. We might consume more music if the cost barrier is much lower. I might check out that country song I’d never purchase for a $10 CD.
Second, the big picture view is recognizing that advances in technology have been killing CD sales (and soon $1 downloads) for years. Kids already use Youtube to stream songs on command, and they will put up with the inconveniences of that way to interact with music because it’s free to do so.
My dad spends hours finding old Doo Wop music on Youtube. He has no interested in using Spotify, but he’s already using a streaming platform.
What we can assume is streaming sites are killing piracy. If you offer a simple, easy to use service for music, the regular public will stop dealing with the difficult process of torrenting music.\
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