Spotify Myth 5
Spotify Myth 5: Musicians were OK with songs being on the radio for low pay, so they should be OK with Spotify for low pay. It’s promotional!
False. While musicians want new fans to find music through Spotify, musicians also want to make some revenue from the music consumption.
Radio promoted sales because people heard a song and then bought it so they could hear it again, at their will. Spotify offers a way for people to hear a song at their will, offering no reason to purchase the song. The hope is that enough people will stream songs to create some revenue for the musicians/songwriters.
The questions are does the pay rate offer enough for musicians, and are the streaming sites making enough to be viable companies? Is this model sustainable?
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