A thought about Twitter…
I have a simple thought about Twitter, and this connects to any other social networking site bands are using to help promote their music: Don’t create an account if you aren’t going to stay actively involved with the network. It’s guaranteed to do you no good if you aren’t going to use it, but it might hurt you.
We don’t need to use every tool that’s on the Internet. The fact is we can’t. However, if you choose to sign-up, you’d better be active. This means investing time to see how people use the tool effectively, discover the insider language and writing tones.
This goes for Reverbnation too. I don’t have an account there, but that’s not because I think there is anything wrong with the site. I just don’t want to invest my time in it. I don’t want to have another website where I list my gigs, stream music, make friends, etc. I KNOW I’ll ignore it, so I just don’t have an account. Why waste those who actively use the site’s time even looking at a dead profile?
Your time is important for yourself, but so is the time of people engaging with your social networking accounts. It’s ineffective to have a site that isn’t being updated, and don’t expect new faces to hunt for the things you are using daily, weekly, monthly. Make it so when someone stumbles upon your network, they are guaranteed to see you using it. You probably won’t get a second chance!
Limit yourself to the tools you like and use them actively.
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