The Facebook Band Page Is Officially Essential
Yesterday I noticed Brooklyn singer-songwriter Ari Hest post on his Facebook profile, “Hey all – Don’t forget to ‘like’ Ari’s official page since this one will no longer post updates!” I already was a fan (or “liked”) Ari Hest’s band page, but I also also am a friend of his profile page with 4894 “friends.”
I then realized not only has Myspace died, but the band (and business) page on Facebook has already become essential. Back when Myspace was still king in 2007, most musicians were creating profiles for this “bands” as well as band pages. It was confusing, but band pages were less interactive.
Now a band page can not only post updates, but also tag. Apps are popping up offering bands options for Facebook, rising from the ashes of the dead Myspace music pages. There will be some benefits to this, and the largest one is the white elephant in the room: affordable advertising options for musicians.
