How technology encouraged me to buy new music today

2010 August 3

by Mike Vial

Here’s a trail of technology working today that encouraged me to buy “new” music:

I just heard Jeremy Fisher’s “Scars That Never Heal” at a cafe in Michigan. I think the coffeehouse uses Pandora right now. (Don’t tell BMI!) I used Soundhound on my iPhone to discover the song title and artist. I then downloaded the artist’s whole album on my iPhone because I liked the song so much.

However, I read Jeremy’s bio on iTunes: “Jeremy Fisher ignited a massive amount of interest with his homemade Youtube video for ‘Cigarette…'” Oh yeah! I remember stumbling upon that video two years ago!

Why wasn’t I moved to buy this guy’s work then? Why was I moved to buy it now? The answers are redundant. Technology is only a means to an ends, and repetition is important. But the songwriting still matters. Always will.

And now technology will promote the song further:http://www.myspace.com/jeremyfisher & http://www.youtube.com/watch?v=B8hOPs0g2nk