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Strike when the iron’s lukewarm

2016 February 17
by Mike Vial

It never feels like the right time, but now trumps tomorrow.

Sure, we could wait another year to release that song, that record, that project–but what if we are too busy “next year”? Or worse…

“But you need to wait six months to a year to promote it correctly!” says the pr person, and she’s probably correct; but what if those pitches don’t get that much coverage in the end? The best promotion is still releasing the work, sharing it, seeing if it makes an impression: If people share it or respond, you’ve got something.

No one can share the unfinished project still in your head.

Strike while the iron is lukewarm; coals take time to get hot.



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